Privacy & Cookie Policy

Overview

This website (“graef.io”) is committed to protecting your privacy. This policy explains how we collect, use, and protect your information when you visit our website.

Information We Collect

Analytics Data

We use analytics tools to understand how visitors interact with our website. This helps us improve your experience and optimize our content.

Currently, we use:

• Microsoft Clarity for website analytics and user behavior tracking
• Google Analytics for website traffic analysis and performance metrics

What Analytics Data We Collect

• Page views and navigation patterns
• Mouse movements, clicks, and scrolls
• Device and browser information
• Geographic location (country/region level)
• Referring websites

Your Cookie Choices

We respect your right to control your data. When you first visit our site, you’ll see a cookie consent banner with these options:

• Accept All: Enables full analytics and marketing cookies
• Accept Necessary: Only enables essential analytics cookies
• Reject All: Disables all non-essential cookies

Cookie Categories

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting information through our analytics services. They help us:

• Improve website performance
• Understand user behavior patterns
• Optimize content and navigation
• Analyze traffic sources and user demographics

Our analytics cookies include:

• Microsoft Clarity: Session recordings and heatmap data
• Google Analytics: Page views, user sessions, and traffic analysis

Marketing Cookies

These cookies may be used to build a profile of your interests and show you relevant content. Currently, we primarily use these for enhanced analytics features.

Data Storage and Retention

• Microsoft Clarity: Data is stored according to Microsoft’s Privacy Statement
• Google Analytics: Data is stored according to Google’s Privacy Policy and Analytics Data Retention
• Consent Preferences: Stored locally in your browser for 1 year
• No Personal Information: We don’t collect names, emails, or other personal identifiers

Your Rights

You have the right to:

• Change your preferences: Click “Reset Preferences” in the cookie banner (available in the footer)
• Access your data: Contact Microsoft directly regarding Clarity data
• Request deletion: Contact us to request data removal

Updates to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with an updated date.

Contact

If you have questions about this privacy policy, please contact me through LinkedIn.

Technical Implementation

This website uses Microsoft Clarity’s Consent V2 API to ensure GDPR compliance:

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window.clarity('consentv2', {
  ad_Storage: "granted|denied",
  analytics_Storage: "granted|denied"
});

For users in the EEA, UK, and Switzerland, consent signals are required starting October 31, 2025.

Last updated: September 2, 2025